My marketing plan
How I Sell a Home, Step by Step
Every home and every seller has a unique story. Here is exactly how I prepare, price, market and sell your home, step by step, from the first conversation through closing.
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My 10-step marketing plan
Tap any step to see everything included.
01Pre-Listing Prep
- ✓Coordinate with the agent or parties involved where you are moving to
- ✓Confirm all decision-makers are on title and agreeable to sell
- ✓Evaluate needs, timelines and seller expectations
- ✓Discuss home improvements, staging and vendor needs
- ✓Provide a checklist of recommended changes for optimal pricing
- ✓Provide a list of vetted vendors for repairs or upgrades
- ✓Confirm the tax roll matches the home specifications
- ✓Meet with the marketing specialist to identify features and upgrades
- ✓Research title and deed, zoning, restrictions and tax records
- ✓Verify the home is free of liens
- ✓Coordinate cleaning, staging and home resources
- ✓Free consultation with a stager and basic staging, with optional professional staging
- ✓Schedule the stager, service providers, photographer, videographer and other vendors
02Pricing & Strategy
- ✓An in-depth pricing strategy session
- ✓Analyze the data like an appraiser, with searches from different angles to pinpoint the right price in the current market
- ✓Review pricing weekly and let you know about market changes
- ✓Seller reports with multiple data points
- ✓Adjust social media ads to build the reach and demand that draw in more buyers
- ✓Carry out the full marketing plan until the home is sold
- ✓Prepare the home for its First Impression Debut on the market
- ✓Choose the marketing and pricing strategy that brings multiple offers, so you can choose the most qualified buyer
03Media & Marketing Materials
- ✓Professional photo shoot
- ✓360° virtual walkthrough and 3D interactive tour
- ✓Floor plans
- ✓2 to 4 minute HD video tour
- ✓Drone footage
- ✓A custom property website
- ✓A 20-page flyer booklet for print and an online flipbook
- ✓Your home featured on JeanetteNelson.com with an SEO description
- ✓Printed open house invitations with a giveaway, delivered door to door, by mail and by door knocking (10,000+ reach)
- ✓Email, text and posts on all social media
- ✓Weekly retargeting ads to over 400,000 people on Facebook
- ✓Lawn sign with a texting feature
- ✓Photos, video and floor plans added to the MLS and websites, uploaded to 3 MLS systems
- ✓Virtual tour on YouTube
- ✓Print and digital ads, plus backend postings that boost listing visibility
- ✓Electronic lockbox with the Supra infrared feedback system
04“Coming Soon” Pre-Launch Buzz
- ✓“Coming Soon” email to a database of 10,000+ contacts, 23,000+ agents, 3,900 local neighbors and the buyers in my pipeline
- ✓Announce the home and its features to 100+ agents in my office
- ✓Coming Soon campaigns on Instagram, Facebook, X, LinkedIn, TikTok, YouTube and Facebook Marketplace
- ✓Targeted audience building of 388,000+ and growing
- ✓Call agents who recently sold nearby
- ✓Reach out to neighbors by phone and door knocking
- ✓Reach out to iBuyers, investor buyers and fix-before-you-sell buyers
- ✓Goal: arrive at our first meeting with offers and options for your home
05Go Live: Full Market Exposure
- ✓Listing on the MLS with full details, virtual tour and floor plans
- ✓A 3D interactive map of the home
- ✓Syndicated to 359+ global websites through Keller Williams (KWLS)
- ✓Open houses and a broker preview with giveaways
- ✓Enhanced listings on Zillow, Trulia and Realtor.com
- ✓Posted across Instagram, Facebook, X, LinkedIn, TikTok, YouTube and Facebook Marketplace, with weekly posts
- ✓Paid Facebook ad campaigns (50,000+ reach)
- ✓Contests and giveaways promoting the listing
- ✓Posted to internal agent and buyer networks
06Agent/Buyer Prospecting & Neighborhood Outreach
- ✓Daily prospecting for buyers: calls, emails and follow-ups
- ✓Notify agents in my office, regionally and internationally
- ✓Postcards to neighbors, and brochures hand-delivered to 100 neighbors with a “Pick Your Neighbor” letter
- ✓E-flyers with QR codes to local and out-of-area agents
- ✓Reverse prospecting through MLS email marketing
- ✓Notify relocation networks and referral programs
- ✓Promote the home with preferred lenders and vendors for buyer leads
- ✓Just Listed emails to a national network
07Open Houses & Broker Previews
- ✓Invite neighbors and brokers to preview
- ✓Public, twilight and neighbors-only open houses, with a full open house campaign
- ✓Promoted on the MLS, social media and print, with giveaways
- ✓Sign rider in the yard and 25 directional signs at key corners, with flags
- ✓5 days before: flyers to 3,400+ homes. 3 days before: email invites to 10,000+
- ✓2 days before: posts on all social media and paid ads on the portals
- ✓Open house week: door knocking the neighbors with invitations, and phone calls into the community
- ✓Other open houses nearby in various price ranges to direct buyers to your home
08Tracking, Feedback & Reports
- ✓Daily check-ins with you
- ✓Weekly detailed marketing performance reports
- ✓Showing feedback collected from agents and buyers
- ✓Ad and traffic data analyzed constantly to adjust the marketing
- ✓Strategy reassessed weekly if traffic is low or there are no offers
- ✓Updates on new, pending and sold homes nearby
- ✓A spreadsheet of offers created as offers come in
09Offer & Escrow Management
- ✓Every offer entered into an easy-to-read spreadsheet
- ✓Buyer financing verified: employment, credit, funds and qualifications, with a call to the lender to review the pre-approval
- ✓Offers reviewed with each buyer's agent to confirm the details
- ✓All offers presented to you, with counteroffer strategy and follow-up
- ✓Once terms are agreed, escrow opened, earnest money verified and disclosures sent
- ✓Daily communication through escrow
10Closing Process & Post-Sale
- ✓Appraisal, inspections and full loan approval coordinated
- ✓Contingencies managed and removed on time
- ✓At the appraisal, a list of home upgrades and comparable sales provided
- ✓Loan progress tracked through final approval; title, HOA, taxes and final figures confirmed
- ✓A no-surprise closing and delivery of your net proceeds
- ✓Final walkthrough scheduled 1 to 5 days before close
- ✓Signs, lockbox and marketing materials removed; move-out and key pickup coordinated
Other ways to sell
If certainty or timing matters most, these options may fit.
Cash Offer
Skip the listing process and sell with certainty. You pick your close date, as fast as 21 days or up to 120.
Cash+
A cash offer now, with a second payout when the home is resold on the open market.
Sell Now, Move Later
Get your cash upfront and lease back your home for up to 12 months while you plan your move.
Buy Before You Sell
Win your next home with an all-cash offer, then replace the cash with your mortgage.
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